INSPIRATION

Ratchet is a fun, colorful dance record filled with chaotic beats, intense bass lines, and varying synth sounds. So for inspiration, I sourced images that had a playful and quirky electricity to them, illustrated by the repeating vivid lines. Also, let us not forget Shamir is from Vegas, so I was inspired by the glow and sparkle of the neon lights of the strip. Also, he has such an interesting look, that I wanted to find some albums that used the artist as the focal point, but in an edgy and inventive way. The iconic Grace Jones library of album artwork was an immediate connection, so I dove into those for a good bit of time. There is the more vulnerable and raw side to Shamir, so I had to make sure I incorporated images that capture those moods as well.